I’ve just read an article I think you should read especially if you think that you are struggling for marketing ideas and online content.
Unless you have been locked in a cupboard for the past few years, you have no doubt come across the whole content marketing strategy to help pull clients towards you, your products and or your services.
The article “Go Green: Tips for Recycling Print Collateral for Online Marketing” by Barb Schmitz posted on the Business 2 Community website is a top quick read of how you can leverage the investment you have made already in your past and present print collateral and drive a greater return on your marketing budget!
I encourage you to read more at Go-green-tips-for-recycling-print-collateral-for-online-marketing
I would like to say thank you to Barb for not only what I believe to be a great quick read article with some great ideas for re-purposing etc but for also not canning print.
If you have read a few of our blogs while we are in print we strongly believe in and embrace ourselves that it is important to have a good cross media approach these days when it comes to your marketing and embracing both online and offline channels, horses for courses! Unfortunately there has been a fair amount of green bashing against print this year, but “paper is renewable, recyclable and the natural support of ideas” (courtesy of the team at Printnet.com.au) and still has a great role to play in your marketing campaigns albeit it has to share more of the lime light with our online marketing opportunities.
Remember, even when time is short, don’t miss out on an opportunity to promote your business.
Wishing you all the best for creating and actioning effective and efficient marketing in your business.
Cheers
Tom Dickson.
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